Business Plans

Circling the Square has carried out a number of business, communication and marketing plans for a variety of client, most notably work for the Arts Council, East during 2004/05 on the partnership agreements with the counties of Essex and Hertfordshire. Below is summary information on these and other strategic planning.


Essex Insite Cultural Tourism Business Plan

Circling the Square produced a strategic business plan, marketing and fund raising report for the 3-year partnership agreement between all the Essex local authorities and Arts Council East. The theme for this partnership entitled Insite was cultural tourism and is worth approximately £1.5 million investment over the three year period. The partnership aims to further develop Essex as a cultural destination of choice, challenge current perceptions by increasing awareness of Essex as a vibrant and diverse county and celebrate the county's distinctiveness and convey positive images through a diverse programme of arts & cultural tourism initiatives.

Arts|Generate East England  Regional Facilitator       

Circling the Square's Tim Ward worked over a two year period for Arts Council England, East on an annual consultancy basis to be their Regional Facilitator on the Arts|Generate Programme. This work involves supporting the work of the five Arts|Generate projects located in Southend, Luton, Thurrock, Dunstable and Great Yarmouth, providing advice on advocacy, funding, running regular team meetings and information sessions. This work also included producing a communications strategy and individual marketing plans for the projects.

Hertfordshire 'Green Heart' Partnership Business Plan

Circling the Square produced the business plan for the three year partnership agreement between all the Hertfordshire local authorities - district, borough and county councils. The themes developed for the Green Heart partnership was Environmental Sustainability, Urban & Rural Renaissance and Social Cohesion. Part of this work involved submitted a successful GFA (Grants for Arts) Application for 180K and acted as an Interim Facilitator for the programme.








Arts Generate



The Green Heart Partnership